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The answer is simple: use the new media effectively and efficiently! Effective: of success must be clear and measurable. Efficient: the effort must be limited and planned to be.needs the advertising professional experience - and modern tools. One of these is HootSuite, a modern system for targeted and time-saving date information in a variety of channels to feed Web 2.0 and distribute. TweetDeck has won several awards - (. Ger / Eng), see my little article "Owls in Vegas Mash" . I promised to tell more when I should have further incorporated. Voila: now I've made a little test and I am from twitterfeed certified social media consultant - the first in Germany. To this end, an article on tourist info 2.0 (English). Hootsuite University: Dr. Eckard First Knight Certified ...

HootSuite it facilitates the use of not only the modern media such as Twitter and Facebook systematic use of advertising and PR, but it really makes it all possible. With increasing HootSuite practice you realize how much valuable information in all of these "tweets" and snippets of infected and how to use them.